La nota técnica interactiva introduce a las diferentes facetas del plan de medios desde el mismo proceso hasta los principales involucrados en el cambiante mundo de los medios de comunicación y sus intermediarios. Todo el proceso está basado en un caso de estudio real del lanzamiento de un nuevo coche.

The Technology, Media and Telecommunications (TMT) practice at Deloitte today announces its global predictions for the media sector in 2011, predicting that over half the households in the UK will own a digital video recorder by the end of 2011.

Presentation skills is one the primary capabilities all marketing professionals need. Even those that aren't client-facing frequently pitch internal management, sales people and potential alliances on the benefits of working with the marketing organization. Listen as Paul Barsch - experienced marketer, frequent public speaker and Director of Marketing at Teradata - shares tips and advice on how marketers can become better public speakers.

One of the keys to taming the wild-wild-west of social media can be found in governance practices. In this podcast, Chris Boudreaux of Accenture highlights the findings of his survey of how leading companies are applying governance to social media to protect the brand, the company and the message. Listen and learn more.

How can businesses break into social networks without interrupting the conversation? And how can machines understand the sentiment of all that data?

This conceptual video is a conceptual collaborative research proyect initiated by Bonnier B&D into the experience of reading magazines on handheld digital devices. It ilustrates one possible vision for digital magazines in the near future.

Excelente vídeo que analiza la nueva revolución de las redes sociales así como la de los medios de comunicación.

El Presidente Mundial del área de Automoción de KPMG, Uwe Achterholt, discute sobre la importancia de la reputación de la industria del automóvil, y los atributos principales que pueden tener un impacto en la industria en el futuro y las estrategias para seguir avanzando.