Posicionamiento
- IE
-
18
Ene
2012
La nota técnica Posicionamiento muestra el concepto básico de posicionamiento, segmentación y diferenciación de forma amena. Con la ayuda de una animación introductoria se enseñan las diferentes formas de segmentar y como el posicionamiento es una parte clave para cualquier plan de marketing. Diferentes ejemplos en formato multimedia y unos ejercicios cortos finalizan el documento.
Finance transformation in consumer products
- Deloitte
-
12
Ene
2012
The role of the finance function in the consumer products sector is changing. What was once considered a support service is now becoming a business partner. This podcast explores nuances of that shift and delves into other findings of a new Deloitte point of view, Finance transformation in consumer products: It's a whole new world. It's the first of several points of view from the Consumer Business & Transportation's Global Center of Excellence program, which was created to help executives in the global consumer industries address their highest-priority challenges.
Programa Innovación Accenture. Entrevista a la Directora de Innovación
- Club de la Innovación y Accenture
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04
Ene
2012
Clara Jiménez, Directora de Innovación de Accenture, es entrevistada por el Club de la Innovación.
5S para Servicios
- IE Business School
-
31
Oct
2011
5S es una técnica desarrollado en Japón para la industria manufacturera como una manera de aumentar la eficiencia por la eliminación del derroche. Las 5S se refieren a cinco palabras japonesas, cada una empezando por la letra ´s', que indican cada uno de los cinco pasos del proceso. Un equipo de cinco personajes animados muestra como esta disciplina puede ser aplicada en la industria de servicios por medio de un tutorial animado y un ejercicio en escenarios familiares.
What Leaders Need to Know About Collaboration
- Harvard Business Publishing
-
22
Ago
2011
Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. In fact, most cross-unit collaborative efforts end up wasting time, money, and resources.
Francesc León, director de RRHH de BAYER. Nuestro proyecto Home Office, de teletrabajo, busca la motivación porque un profesional motivado vale por dos
- Equipos & Talento
-
13
Jul
2011
Francesc León es desde hace unos meses el nuevo responsable del área de Recursos Humanos de Bayer Iberia. Desde su incorporación, ha querido potenciar una nueva mentalidad en la compañía mucho más flexible y comprometida.
Inside P&G's Growth Factory
- Harvard Business Publishing
-
12
Jul
2011
Scott Anthony, managing director of Innosight and author of the HBR article How P&G Tripled Its Innovation Success Rate, outlines a proven model for new business creation.
The Business of Humor
- Harvard Business School Publishing
-
20
Abr
2011
Ben Huh, CEO of Cheezburger Network, explains how his crowd-sourced websites stay agile and creative.
Build a Flexible Business Plan
- Harvard Business School Publishing
-
20
Abr
2011
Tony Tjan, managing partner of Cue Ball, outlines the key components on which entrepreneurial executives must focus.
Nassim Taleb on Living with Black Swans
- Knowledge Wharton
-
18
Abr
2011
Nassim Taleb is a literary essayist, hedge fund manager, derivatives trader and professor of risk engineering at The Polytechnic Institute of New York University. But he is best known these days as the author of The Black Swan: The Impact of the Highly Improbable. During a recent visit to Wharton as part of The Goldstone Forum, he spoke with Wharton finance professor Richard Herring -- who taught Taleb when he was a Wharton MBA student -- about events in the Middle East, the oil supply, investing in options, the U.S. economy, the dollar, health care and of course, black swans.
Mango
- IE
-
11
Abr
2011
Caso práctico multimedia que recoge la estrategia de venta online de la empresa Mango. Cubre la estrategia desde sus inicios en el año 2000 hasta el ejercicio 2008.
Risk Intelligence: A board imperative
- Deloitte
-
08
Abr
2011
The introduction of the Dodd-Frank Act and new SEC proxy disclosure rules has changed the way businesses view traditional enterprise risk management. Now more than ever, boards are seeking greater transparency and better mechanisms to carry out their risk oversight responsibilities.
Libro Guía para tomar decisiones
- IESE
-
07
May
2010
En el libro "Iceberg a la vista", los profesores Miguel Ángel Ariño y Pablo Maella plantean diez principios para lograr una óptima toma de decisiones. Aunque advierten que una decisión correcta no siempre asegura el éxito.
Ken Morse en ESADE
- ESADE
-
07
May
2010
Kenneth Morse, director fundador del MIT (Massachussets Institute of Technology), nos explica que las ventas son más importantes que la tecnología.
Recovery and Resiliency: Emerging Stronger and Smarter
- Deloitte
-
06
Abr
2010
There are signs that we are on the verge of an economic upturn, but the shape, timing and strength of the recovery is still in question. How might the pending upturn impact your company's growth strategies, and what should you consider as you emerge from the recession?
Business Intelligence - Drowning in information yet thirsting for insight
- KPMG
-
01
Mar
2010
Are you drowning in information yet thirsting for insight? Business Intelligence isn't a technology problem, so it can't be solved by technology alone. This presentation discusses how to shift the focus beyond the efficient delivery of information to a strategic approach emphasizing the value of the information itself. KPMG discusses how to achieve accuracy in insight and drive better business performance through business intelligence.
NERTUS: Renfe and Siemens leading the way in service innovation
- IE
-
17
Feb
2010
Este caso interactivo narra la historia de NERTUS, una alianza estratégica entre Renfe y Siemens, y explica cómo se ha alcanzado el éxito en el área de mantenimiento. El caso está forma do por tres secciones principales: La opinión de los directivos, El proceso de mantenimiento y La visita virtual al taller de mantenimiento
What are the Best Practices in Risk Identification?
- Watson Wyatt Insurance & Financial Services
-
02
Dic
2009
Identify Risks by Source: Defining risks by outcome instead of by source often confuses risk scenario development and results in poor decision-making. Categorize Risks at the Same Level of Granularity: Risks can be missed or wrongly assessed if they are categorized at too high or too low a level.
What are the Primary Challenges and Trends in Governance, Risk and Compliance?
- Deloitte Consulting LLP
-
02
Dic
2009
Primary GRC Challenges: GRC Ownership: It should be shared across the organization. Sustainable Compliance: Leading companies have begun to develop a road map towards sustainable compliance. Primary GRC Trends: Acceptance of GRC: There is an increasing recognition that Governance, Risk and Compliance should be integrated.
Management in Chinese cultures
- OU Podcasts
-
08
Oct
2009
What can we learn from the way business is done in Asian cultures? The dominant management philosophy in the Asia-Pacific region is a Chinese one, emphasising Confucian values, the family and respect for authority. Does the enduring success of this approach have important lessons for us in the West, or is this management style increasingly redundant, as economies and companies internationalise and mature?
Being the best: thriving not just surviving
- KPMG
-
14
Sep
2009
A webcast panel discussion on insights from leading finance functions in a wide-ranging research that polled more than 500 senior finance executives around the world. CFO research services and KPMG identified some of the traits that set apart the finance functions of top performing companies from those with just average or even below average performance
Vídeo Resumen de "Gestión en Tiempos de Crisis"
- Know Square
-
01
Sep
2009
Know Square ha elaborado el siguiente vídeo resumen del libro escrito por Juan Fernández-Aceytuno, Gestión en tiempos de crisis. El texto se corresponde con el del resumen escrito en su día. Las imágenes y la música seleccionadas sólo tratan de hacer más entretenida la "lectura" del vídeo.
The Secrets of Entrepreneurial Success panel discussion
- Ernst & Young
-
27
Nov
2008
Transmitido en vivo desde el Foro de Crecimiento Estratégico, Deborah Norville entrevista a los empresarios acerca de sus secretos para el éxito empresarial.
Competitive Intelligence in India
- Competitive Inteligence Podcast
-
10
Oct
2008
Entrevista a Karthik Vijayakumar, presidente de Exedos, consultora india en Inteligencia Competitiva, sobre el estado de la disciplina en India, en la primera de una serie sobre Inteligencia Competitiva en los mercados BRIC.
'Globality' and the New Two-way Street of Global Business
- Knowledge Wharton
-
23
Sep
2008
Entrevista a Hal Sirkin, senior partner y managing director en Boston Consulting Group, coautor junto con Jim Hemerling y Arindam Bhattacharya del libro "Globality: Competing with everyone form everywhere for everything".
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