Brands are becoming an ever more important source of strategic advantage. Organisations need to align the emotional engagement of customers and employees to the brand.  The specialists, David Lancefield, Paul Sturgeon and Duncan Wardley examine the role of brands, how to engage customers and employees to deliver on the brand promise and how to measure the impact.

Technology and TRUSTe co-hosted a panel discussion exploring behavioral advertising and navigating the policy risks. The panel was moderated by Declan McCullagh, Chief Political Correspondent & Senior Writer for CNET. Speakers: Alissa Cooper, Chief Computer Scientist, CDT, Colin O'Malley, VP of Strategic Business, TRUSTe and Anne Toth, VP of Policy and Head of Privacy, Yahoo!

Kevin Roberts, CEO de Saatchi & Saatchi, introdujo el concepto de "lovemark", la creación de una marca a la que el consumidor tuviera "fidelidad más allá de la razón".