The role of the finance function in the consumer products sector is changing. What was once considered a support service is now becoming a business partner. This podcast explores nuances of that shift and delves into other findings of a new Deloitte point of view, Finance transformation in consumer products: It's a whole new world. It's the first of several points of view from the Consumer Business & Transportation's Global Center of Excellence program, which was created to help executives in the global consumer industries address their highest-priority challenges.

This recession has changed the way consumers go to market. Frugality, price value trade-offs, the search for value across multiple channels and careful analysis of needs versus wants dominate the new economic culture. What does this mean for today's consumer and the companies targeting them?

Moderación y prudencia serán las pautas que marquen el comportamiento del consumidor estas Navidades. Victoria Larroy, Senior Manager de la industria de Consumo y Distribución, comenta las principales conclusiones del tradicional estudio de consumo navideño de Deloitte

Definitivamente no es una carta a Santa Claus. Nadie en su lista de deseos incluye una caída de la vivienda, un crédito global, un compromiso del sector manufacturero. En lugar de sonar las campanas, lo que están escuchando son los sonidos del rugido de la tormenta económica perfecta. Para si fuera poco, hay incluso cinco días menos de compras este año que el pasado.