Steve Stoute, founder and CEO of Translation, explains why hip-hop culture should matter to marketers. He is the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

Around 51% of customer experience leaders say that the lack of a customer experience strategy is their biggest barrier to their efforts. That's like being a music conductor who tells his musicians and backstage people to "delight the audience" but doesn't tell them what to play. If you missed the Customer Experience Forum in New York a coupleof weeks ago, you can still see a few clips of me riffing on my conductor metaphor at the forum below . . . or you can read some of the core elements of the speech in my report, "What Is The Right Customer Experience Strategy?"

Brands are becoming an ever more important source of strategic advantage. Organisations need to align the emotional engagement of customers and employees to the brand.  The specialists, David Lancefield, Paul Sturgeon and Duncan Wardley examine the role of brands, how to engage customers and employees to deliver on the brand promise and how to measure the impact.

Caso práctico multimedia que recoge la estrategia de venta online de la empresa Mango. Cubre la estrategia desde sus inicios en el año 2000 hasta el ejercicio 2008.

Kenneth Morse, director fundador del MIT (Massachussets Institute of Technology), nos explica que las ventas son más importantes que la tecnología.