Esta nota técnica introduce al mundo de las redes sociales y su uso en Marketing. Ocho diferentes herramientas se describen según sus usos en general, sus características principales y su aplicación al mundo empresarial. Se incluyen mini casos de éxito.

This interactive case shows the evolution of the supply chain of the different competitors of the personal computer industry and how they compete through it. The differential value provided by the multimedia case is that the evolution of the Supply Chain in the different competitors can be easily observed though animations. This interactivity helps not only to understand the evolution, but also show the impact in terms of costs, delivery time, inventory and obsolescence in a very fast-changing industry. These animations make this case a good tool for understanding change in a complex supply chains.

Clara Jiménez, Directora de Innovación de Accenture, es entrevistada por el Club de la Innovación.

Management thought leaders share their ideas on values in business.

Companies will be spending more on their high performers in 2012 than they did in previous years as they continue to target resources towards those that deliver most to the bottom line, according to survey data from Mercer. However, a two tiered approach to pay is emerging with 12% of companies also stating that 25% of their staff will not get a pay rise in 2012 due to performance issues. The information comes from the 412 senior HR and Reward Specialists who attended Mercer's 2012 Compensation Planning in EMEA webinar. According to respondents, when asked if, in 2012, they would spend proportionately less, the same or more, on their top performers compared to an average performer than they had in previous years, 44% stated that they would spend more. Fifty percent said that they would spend the same while 5 percent said that they would spend less.

5S es una técnica desarrollado en Japón para la industria manufacturera como una manera de aumentar la eficiencia por la eliminación del derroche. Las 5S se refieren a cinco palabras japonesas, cada una empezando por la letra ´s', que indican cada uno de los cinco pasos del proceso. Un equipo de cinco personajes animados muestra como esta disciplina puede ser aplicada en la industria de servicios por medio de un tutorial animado y un ejercicio en escenarios familiares.

Traditional, compliance-focused approaches to risk management have created dangerous blind spots for businesses - financially and operationally - threatening not only growth, but basic survival. An integrated approach to managing risk and business performance can help companies systematically link risk and reward to avoid the pitfalls of operating in a volatile global economy.

Scott Anthony, managing director of Innosight and author of the HBR article How P&G Tripled Its Innovation Success Rate, outlines a proven model for new business creation.

Las compañías españolas no están preparadas para luchar contra los ciberataques, según un informe presentado por McAfee. Fernando Vega, director técnico para el sur de Europa de la empresa nos comenta sus imperesiones.

Tony Tjan, managing partner of Cue Ball, outlines the key components on which entrepreneurial executives must focus.

Nassim Taleb is a literary essayist, hedge fund manager, derivatives trader and professor of risk engineering at The Polytechnic Institute of New York University. But he is best known these days as the author of The Black Swan: The Impact of the Highly Improbable. During a recent visit to Wharton as part of The Goldstone Forum, he spoke with Wharton finance professor Richard Herring -- who taught Taleb when he was a Wharton MBA student -- about events in the Middle East, the oil supply, investing in options, the U.S. economy, the dollar, health care and of course, black swans.

The introduction of the Dodd-Frank Act and new SEC proxy disclosure rules has changed the way businesses view traditional enterprise risk management. Now more than ever, boards are seeking greater transparency and better mechanisms to carry out their risk oversight responsibilities.

¿Coste o Gasto? tiene el objetivo principal de aclarar dichos concepto, coste y gasto, en una empresa. La documentación se basa en un árbol de decisión que intenta estructurar el proceso de clasificación de los elementos.

The multimedia case "R and the organization of the XXI century" tells the story of the Galician telecom company R from its beginnings until the year 2009. It is focused on the HR management model which is based on "management by happiness".

In this podcast, Jeanne Harris, executive research fellow and director of research at the Accenture Institute for High Performance and co-author of Analytics at Work, talks with John Hagerty, research vicepresident at Gartner who is responsible for Gartner's analysis on the strategies, practices and trends driving enterprise performance management and analytics.

How do high-performance businesses manage their business planning activities to deal with a changing market? In this Accenture podcast, we examine the criteria for successful, dynamic planning and the results of an Accenture survey of companies regarding their planning function.

En el libro "Iceberg a la vista", los profesores Miguel Ángel Ariño y Pablo Maella plantean diez principios para lograr una óptima toma de decisiones. Aunque advierten que una decisión correcta no siempre asegura el éxito.

The focus on risk management has never been greater, especially for those tasked with governance. Effective risk management is essential to achieving growth goals and sustainable success. Corporate board directors are taking a more active oversight role, but many still struggle with how to put risk governance into action.

Today we have Robert Parkinson with us in the studio. He's China's Managing Director with Antal International, a leading human resources company based in the UK. This is not the first time he's joined us. Last time he talked about China's increasing job market. This time he will share his thoughts and experiences regarding business ethics.