La nota técnica interactiva introduce a las diferentes facetas del plan de medios desde el mismo proceso hasta los principales involucrados en el cambiante mundo de los medios de comunicación y sus intermediarios. Todo el proceso está basado en un caso de estudio real del lanzamiento de un nuevo coche.

El fin de la era del ordenador personal, la publicidad en las redes sociales y la adopción de la tecnología LTE son algunas de las tendencias que marcarán la industria de TMT en 2011. Luis Jiménez, socio responsable del área de Medios de Comunicación de Deloitte, Fernando Huerta, socio responsable del área de Telecomunicaciones y Enrique Sainz, socio responsable del área de Tecnología, analizan estas y otras de las tendencias más relevantes en el sector para los próximos meses.

Global entertainment and media outlook: 2010-2014 reveals that over the next five years we will see digital technologies increase their dominance across all segments of E&M, as digital transformation continues to expand and escalate. While the industry has a long history of experimenting and fragmenting in response to change, the current advances in technologies and consumer behavior are unprecedented both in their speed and also in their simultaneous impact across all segments. As a result, the industry will become more fragmented and diverse than ever before.

The Technology, Media and Telecommunications (TMT) practice at Deloitte today announces its global predictions for the media sector in 2011, predicting that over half the households in the UK will own a digital video recorder by the end of 2011.

Television, gaming, the music industry, and social media are among the topics covered in the 2011 Media Predictions. Ed Shedd and Duncan Stewart provide a high-level overview of those trends and look back at the last ten years of Predictions.

This conceptual video is a conceptual collaborative research proyect initiated by Bonnier B&D into the experience of reading magazines on handheld digital devices. It ilustrates one possible vision for digital magazines in the near future.