Mark T. Bertolini, chairman and CEO of Aetna, addressed the topic of "Creating the New Healthcare Marketplace" at the Peterson Institute on May 24, 2012. His remarks covered the implementation of the Affordable Care Act, health entitlement costs, the changing needs of consumers and their employers, and the struggle for answers to these questions by political leaders.

Michael Porter and Robert S. Kaplan, Harvard Business School professors and authors of the HBR article How to Solve the Cost Crisis in Health Care, explain why providers must start with proper measurement.

De la misma manera que usted puede conducir un coche de gama alta, comprarse un traje a medida o comprar ropa en las mejores boutiques de su ciudad, usted puede tener la oportunidad de ir a la consulta médicao y recibir un tratamiento personalizado adaptado a sus dolencias. Se trata de la medicina personalizada.