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The Mobile Movement: Understanding Smartphone Consumers

Ipsos OTX
03
May
2012
 El siguiente vídeo, cuyo título es "The Mobile Movement: Understanding Smartphone Consumers", presenta las principales conclusiones de un estudio de Google realizado por Ipsos OTX, una firma independiente de investigación de mercados. Dicho estudio fue realizado a finales del añoo 2010 entre más de 5.000 adultos usuarios de internet a través de smartphones en EE.UU. El objetivo de Google era entender mejor cómo se usan los smartphones en la vida diaria de los consumidores y cómo influyen en la forma de buscar comercios, comprar y responder a la publicidad móvil.
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The Mobile Lifestyle

Intuit Financial Services
09
Ene
2012
 Intuit Financial Services' John Flora and Laurie Holmes of Service Credit Union discuss the mobile lifestyle in a video filmed at the BAI Retail Delivery Conference.
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Valuation drivers in the telecommunications industry

Ernst & Young
15
Abr
2011

 M&A activity in the telecommunications industry has finally resumed after a long slump. Which valuation issues are topping the agenda for M&A and finance departments? Find out here and use our insights for your own tactical strategies.

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Los dispositivos móviles y la publicidad en televisión marcan el rumbo del sector

Deloitte
28
Feb
2011

 El fin de la era del ordenador personal, la publicidad en las redes sociales y la adopción de la tecnología LTE son algunas de las tendencias que marcarán la industria de TMT en 2011. Luis Jiménez, socio responsable del área de Medios de Comunicación de Deloitte, Fernando Huerta, socio responsable del área de Telecomunicaciones y Enrique Sainz, socio responsable del área de Tecnología, analizan estas y otras de las tendencias más relevantes en el sector para los próximos meses.

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M2M: The Next Big Mobile Opportunity

Convergys
13
Feb
2011

 There is a growing sense that Machine-to-Machine (M2M) technology now offers a significant opportunity for operators to grow revenues through service innovation and diversification. M2M has been around for some time, and some companies have been employing a form of M2M operation for over a decade. It is only now, however, that the concept is really starting to permeate the mainstream mobile operators' psyche. Key variables, such as technological advances in mobile, supply-chain maturity and the need for operators to offset declining voice revenues in the Person-to-Person (P2P) space are spurring interest. Regulation will undoubtedly play a part in defining the market too over the next five years, but the revenue-generating opportunity that M2M represents is now too great for operators to ignore. The fact that some tier one mobile operators are already cranking up their investment in this market testifies to this.

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From 'technological dinosaur' to Lord of the mobile

Financial Times
18
Feb
2010

 In the 100th Digital Business podcast, we talk to Lord Digby Jones about how he runs his business from a virtual office. Plus: fake websites, mobile business apps, a company chairman who tests mobile devices in a dishwasher - and using mobile phones.

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Entel PCS in Chile: entering a difficult market

IE
24
Dic
2009

 This interactive case study describes the launch of Entel PCS' mobile telephony service in Chile. Both fixed and mobile telecommunications are described in detail through walk-through examples, whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's.

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