The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive videointerview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.

Tom Malone, professor at the MIT Sloan School of Management and author of the HBR article The Age of Hyperspecialization, explains why breaking jobs into tiny pieces yields better, faster, cheaper work-and greater flexibility for employees.

Web 2.0 is an interactive technical note which provides an overview of the Web 2.0 concept and explanations of related applications. Definitions provided by the author and external links to videos and articles, give the student the chance to explore the topic and consider its relevance for business. The note is designed around a tag cloud and includes details of 8 Web 2.0 examples (social network, tag clouds, podcasting, blogs/videoblogs, mashups, wikis, RSS, folksonomy).

Here is the second video podcast in the "Find Your Popcorn" series, part of a new approach to our research processes. So to hear me talk about how gaming sites' promotion of virtual goods (paid for with real currency) could help other companies build new revenue streams, please click on the video link below

This year's Web 2.0 Summit, an annual technology conference in San Francisco, featured a reception at a swanky hotel dubbed  Web After Dark. The event was packed with euphoric entrepreneurs toasting their grand plans. Conference veterans noted the contrast with the previous year's summit, which many attendees spent drowning their sorrows as the world economy sank into chaos.

La Web 2.0 impacta en la empresa de múltiples formas, pero ninguna tan importante como las relaciones con clientes. En este video, Paul Greenberg, autor del libro CRM at the speed of light, nos cuenta las últimas tendencias.